1. More terminology
- diabetic, non- diegetic - sound bridge - SFX Reflect upon "meaning" of these examples - what they represent - their significance 2. 4 clear examples - media languiate backing it up -Mise en scen -Close ups - Editing prevalence on police officers - Contrast on characters appearance provide judgement on police POV - meaning of these examples - further analysis 3. HOW FAR? - you HAVE to make a judgement - argue both sides -compare TOO MUCH REPETITION real - VERISIMILITUDE - natural lighting - hand held cameras - open frame shots - use of diabetic sound is naturalistic - dialogue in the cafe - use of stereotypical appearance of characters makes it more realistic fake -non diegetic - styled shots create artificial drama - multicultural and gay characters can either present the realness or the fakeness of the shots - not as violent due to the water shed scheduling 4. PUBLIC SERVICE BROADCASTING - Television or radio channel - distinctively high quality programmes - Make original programs rather then American 5. Name of episode 'A Town of No Return' - Gender inequality on TV - Progression of Emma Peels development representing the increase in females public roles - Emma Peel an object of sexuality, wearing tight cat suits, close ups of her rear, and sexual behavior towards her - No gay suggestions towards any characters because of illegal gay laws - Wartime and radical youth, Steed is a war representative were as Peel is a pop art youth representative - Cold War, fear of them acting normal yet hiding a ndsecretly corrupting the country. 6. Could also be video standards rating board 7. 4 marks - 2 for points - 2 for explanation reasons -strengthen the brand image - to let fans extend the joy of the film - increase profit - become diversifies media conglomerate 9. genre codes - setting int he posters - link them to other media (HYBRIDITY) -INTERTEXTUALITY - actions, explosions, vehicles, oversized villain - subverts by having unknown protogonist running from dnager - tagline - underdog narrative - range of character types media context - anti racist - black male as god - Morgan Freeman - diversity - Celebrity culture - Batman and Lego - Feminism - strong character
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The producers for the liege movie have produced about 5 posters for singular main characters and one for the whole cast. They have used a strategy of applying colours and funny characters for the kids and name dropping famous characters to attract the parents of the kids going, and possibly adults going on their own. There were different techniques used to attract larger audience that I am going to discuss and evaluate in this essay.
First of all, the single;e character poster were created to attract attention. When we see the single character rosters we obviously concentrate on that singular character, this has a positive effect as we see a big lego character and it draws our attention. Most movie posters have the whole cast of characters and at least the main character, however making one particular character stand out doesn't give away too much information about the movie but hooks the audience because of the interesting characteristics of the figures. For example Lord Business takes up two thirds of the screen, he has a big red helmet and an angry expression. Fro only these details we already start creating opinions that he's the bad guy, his interesting appearance makes us want to find out more about him. Especially for kids. Secondly, using famous actors names in the posters. The other main purpose of the single character posters is that there's big font title telling us the name of the character and who it's voiced by. For the Wizard, they namedrop '', the effect of this is that the parents who are dragging along with their kids might actually look forward to it because of the famous actor that they will know. This may not only attract parents but other teenagers and perhaps even other adults. Finally, the main poster is also extremely effective in the sense of hooking the audience. The poster with the whole cast displays a big explosion and all the characters running from it. There are about 15 characters in this poster. At the front they're the main ones and to the back we start seeing characters that we didn't see. These characters include superman and superwoman and also batman. Obviously fans of these characters will be interested in seeing the movie in order ro see these characters. The large variety of characters and vents and colors makes it interesting to analyze and get hooked because of the action happening in the scene. Primary Target Audience
Clearly the target audience is children, Legos are kids toys and very popular ones. For any kid hearing the words LEGO and MOVIE automatically attracts any kid without any posters. However displaying posters in pubic places like buses to grocery stores where adults might take their kids will make them interested and aware so they'll ask their parents. Secondary Target Audience The secondary audience is most likely the parents of the children going to the movies. Obviously the parents have to go with their children so the producers try to interest the adults in order to make it more enjoyable and attractive to them. By adding the name of famous actors which appear in mostly adult films they attract a larger audience. Also there are visible themes of wizardry which may suggest a 'Harry Potter' or 'Lord Of The Rings' themes which again can attract fan audience. For Kids the posters show colourful characters that are interesting to look at and amusing. The main characters are usually at close ups with clear facial expressions so that the children can understand the characteristics of the characters which leaves it up to their imaginations. But as well as this there were other themes put into it as we see they put in a wizard with a castle and a dragon which suggests presence of 'Harry Potter' and 'The Lord of the Rings' to attract a larger audience. To kids wizards are just fun and cool so they don't really pick up on the themes they just like the actual character. 1. Is it a good poster campaign?
In my opinion I think the posters were a very successful campaign as they intrigued children who like lego through close ups of the characters and lots of colour. However, any child would be willing to go to see a cartoon so the designers of the posters used other features to attract older audiences such as including famous actors and adding other elements such as Batman and Superman. And honestly the posterns are just fun to look at and they definitely catch the eye. 2. Does it communicate effectively with the audience? I think it does because it's aimed towards kids and clearly it works well because of the amounts of bright colours and the different variety of characters in the poster. However again, there are also features for older audiences that make it stand out to them. The comedic characters in it such as the wizard who might represent Gandalf will definitely attract a large audience. But also characters such as Batman and Superman. 3. Are there any alternative readings which might harm the campaign? There aren't a lot of mistakes in the posters, the designers were careful not to put in any racist or sexist elements into the posters. This is seen as all of the characters are white and the only female character is seen as quite a badass and not a stereotypical female figure. The only thing that the posters might've mislead the audience about is the appearance of Superman and Superwoman who have only about two or three scenes in the whole movie. 4. Are the posters offensive in any way? Again I don't think there are any clearly offensive messages however there are a few that I've picked up. Emmet is a construction worker of lower/middle class and the fact that he's described as a nobody is quite offensive since he was just trying to do the right thing so he becomes a nobody. I guess the only other offence is that the business man "Lord Business" is the bad guy but I don't see it as that much of an offence but just a controversial character. 1. Back then most women's representations were less important then men's. Pretty women were usually very dumb and defenseless. Emma Peel was an attractive actress but not only was she pretty she was actually smart and was able to help Steed in his investigation. Also she was good at martial combat as she was able to defend herself against the fake head mistress and the fake priest.
2. Emma Peel is clearly over sexualized for more views from the male audience, however she stood up for herself and threatened the producer to walk out if he paid her less then the cameraman. In the episode she always wears very tight clothes that define her figure, however that was the trend of the time so the producers weren't blamed as much as they would now. 3. The LGBT community wasn't excepted back then but was harshly disgraced. The legalization of gay marriage was only in 2013 and the producers were white supremacists at the time so they couldn't risk portraying gay behavior in their show, especially if it was used to represent England at the time. If there was any LGBT characters in it the rating of the show wouldn't be as high and it could even be banned in some countries (RUSSIA). 4. Through the episode we only come across white characters, we see no African American people or any other race, they dress very similarly and show no sign of other cultures in England. However again they had to be very careful because if they made cultural characters look bad they could've gotten into conflicts when selling the series to other countries. 5. Steed is clearly older then Peel seen through his appearance. He wears only suits which are considered a classic fashion piece and shows his formality but the era at the time was starting to change and fashion was becoming much more colorful and obscured. In comparison to Peel who was much younger so wore clothes of the time such as mini skirts and jumpsuits. In the scene where Steed salutes to the graves of the men who died in the war we see how he respects soldiers and his how he's from the older generation. 6.In the episode there's clearly the presence of Russian soldiers below the ground which I guess is a metaphor for "reds under the bed" since they're underground. At the time the propaganda of the Cold War was still very common and very discussed. By including it in the episode the producers represented Britain's reaction to the event and by 'defeating' them at the end showed how England isn't scared of the situation and how they are much more powerful that the soviets and the Americans. 7. To start with, John Steed and Emma Peel are featured in almost all scenes, and they share their thoughts with the audience as we follow them mainly through the episode, where as we don't know what the towns people are always doing pr thinking because there aren't many shots of them. Also music is used when Peel and Steed chase down the townspeople, like in the sewers. Also Steed's and Peel's have props which create humor to the audience, like Steed's gadgets: the hat and the full English tea set. This makes the audience like Steed and Peel more. We don't know much about the townspeople, they know more than us, they have basic outfits and are very secretive so we can't sympathize with them at all, we know as much about the townspeople as do Emma Peel and John Steed, we discover about them at the same time as they do. There's a clear time difference between the two with 54 years in between. The development drastic as there were more advanced technology used for filming. Perhaps the biggest difference is that The Avengers had no colour compared to cuffs, however some of the latest episodes of the Avengers did use colour. Cuffs used more advanced camera angles such as tracking shots and drone shots to create a variety of scenes. Also in comparison to Avengers Cuffs had a lot of suspenseful scenes with cross cutting angles however in The Avengers all the scenes were long at showed the entire scene without changing. Also there were more Backdrops in the Avengers instead of green screen however there was one. Also the representation of crime is very different, in Cuffs all the scenes are suspenseful and gruesome where as in The Avengers the episode is quite light and uplifting.
In the episode there are only two women, Emma Peel and the fake head mistress. They are clearly over sexualized and put into the series for the men's attention. However Emma Peel was actually smart and skillful and very helpful towards the case. She was presented as almost being perfect because even when she was being captured she looked absolutely calm and even flirtatious. However women were disrespected during that era and the actor who played Emma Peel was almost payed less than the cameraman. The directors were very sexist but at least they didn't present her as dumb eye candy. During the fencing scene she dominated him at some point however later he hit her bum with the fencing pole with a zoom in which emphasizes her purpose on the show. The style all of the males have is vey formal with only suits however both the women wear tight fitted clothes such as leather catsuits to attract the attention.
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AuthorGCSE media blog Archives
June 2018
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