The producers for the liege movie have produced about 5 posters for singular main characters and one for the whole cast. They have used a strategy of applying colours and funny characters for the kids and name dropping famous characters to attract the parents of the kids going, and possibly adults going on their own. There were different techniques used to attract larger audience that I am going to discuss and evaluate in this essay.
First of all, the single;e character poster were created to attract attention. When we see the single character rosters we obviously concentrate on that singular character, this has a positive effect as we see a big lego character and it draws our attention. Most movie posters have the whole cast of characters and at least the main character, however making one particular character stand out doesn't give away too much information about the movie but hooks the audience because of the interesting characteristics of the figures. For example Lord Business takes up two thirds of the screen, he has a big red helmet and an angry expression. Fro only these details we already start creating opinions that he's the bad guy, his interesting appearance makes us want to find out more about him. Especially for kids. Secondly, using famous actors names in the posters. The other main purpose of the single character posters is that there's big font title telling us the name of the character and who it's voiced by. For the Wizard, they namedrop '', the effect of this is that the parents who are dragging along with their kids might actually look forward to it because of the famous actor that they will know. This may not only attract parents but other teenagers and perhaps even other adults. Finally, the main poster is also extremely effective in the sense of hooking the audience. The poster with the whole cast displays a big explosion and all the characters running from it. There are about 15 characters in this poster. At the front they're the main ones and to the back we start seeing characters that we didn't see. These characters include superman and superwoman and also batman. Obviously fans of these characters will be interested in seeing the movie in order ro see these characters. The large variety of characters and vents and colors makes it interesting to analyze and get hooked because of the action happening in the scene.
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June 2018
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