1. Is it a good poster campaign?
In my opinion I think the posters were a very successful campaign as they intrigued children who like lego through close ups of the characters and lots of colour. However, any child would be willing to go to see a cartoon so the designers of the posters used other features to attract older audiences such as including famous actors and adding other elements such as Batman and Superman. And honestly the posterns are just fun to look at and they definitely catch the eye. 2. Does it communicate effectively with the audience? I think it does because it's aimed towards kids and clearly it works well because of the amounts of bright colours and the different variety of characters in the poster. However again, there are also features for older audiences that make it stand out to them. The comedic characters in it such as the wizard who might represent Gandalf will definitely attract a large audience. But also characters such as Batman and Superman. 3. Are there any alternative readings which might harm the campaign? There aren't a lot of mistakes in the posters, the designers were careful not to put in any racist or sexist elements into the posters. This is seen as all of the characters are white and the only female character is seen as quite a badass and not a stereotypical female figure. The only thing that the posters might've mislead the audience about is the appearance of Superman and Superwoman who have only about two or three scenes in the whole movie. 4. Are the posters offensive in any way? Again I don't think there are any clearly offensive messages however there are a few that I've picked up. Emmet is a construction worker of lower/middle class and the fact that he's described as a nobody is quite offensive since he was just trying to do the right thing so he becomes a nobody. I guess the only other offence is that the business man "Lord Business" is the bad guy but I don't see it as that much of an offence but just a controversial character.
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June 2018
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