Primary Target Audience
Clearly the target audience is children, Legos are kids toys and very popular ones. For any kid hearing the words LEGO and MOVIE automatically attracts any kid without any posters. However displaying posters in pubic places like buses to grocery stores where adults might take their kids will make them interested and aware so they'll ask their parents. Secondary Target Audience The secondary audience is most likely the parents of the children going to the movies. Obviously the parents have to go with their children so the producers try to interest the adults in order to make it more enjoyable and attractive to them. By adding the name of famous actors which appear in mostly adult films they attract a larger audience. Also there are visible themes of wizardry which may suggest a 'Harry Potter' or 'Lord Of The Rings' themes which again can attract fan audience. For Kids the posters show colourful characters that are interesting to look at and amusing. The main characters are usually at close ups with clear facial expressions so that the children can understand the characteristics of the characters which leaves it up to their imaginations. But as well as this there were other themes put into it as we see they put in a wizard with a castle and a dragon which suggests presence of 'Harry Potter' and 'The Lord of the Rings' to attract a larger audience. To kids wizards are just fun and cool so they don't really pick up on the themes they just like the actual character.
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AuthorGCSE media blog Archives
June 2018
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